Goal setting for the new year is overwhelming. You read about why it's so important, and see all these other people you admire creating perfect, awesome goals. And I really do like the planning & goal-setting part of running my business. Despite my best intentions, the last two years have lacked focus in achieving what I set out to accomplish at the beginning of each year.
So on January 1st, I started outlining exactly what I wanted to accomplish, making sure my goals were S.M.A.R.T. (that's Specific, Measurable, Attainable, Relevant and Time-based for those unfamiliar). But every time I started to write this post, I found a reason to change my goals. I was paralyzed by fear of not making the "perfect" goal. I was suffering from:
Shiny Object Syndrome.
Wow, her calligraphy is so beautiful! I should devote a goal to just practicing my handwriting!
Geez, look how successful she's been selling X! I should add a similar product to my offerings!
OMG she has so many Etsy sales! Maybe I should be focusing my energy on XYZ...
You get the idea.
To help avoid Shiny Object Syndrome (also in the same family as FOMO-Fear Of Missing Out), I have outlined my goals, printed, and posted them directly behind my monitor so I look at them every single day. I went a step further, thanks to a tip from Heart Love Always, and outlined the first 3 steps for each goal, along with a completion date. These are the goals that are important to me and my dreams for Enchanted Type. I don't want to be distracted by the dreams of someone else when it could take away from my own dreams.
To add further accountability, I'm excited/nervous to share them all with you, my biggest fans!
Show at 3+ Craft Fairs
This has been something that has always intimidated me. After quietly attending several shows in the last year, I'm ready to take the leap and apply for my first show! I'm hoping to show at a few of my favorite craft shows in the spring, then have a strong showing for the 2016 Holiday Season. Applications are starting to open, so this is already in action!
Start selling physical products + expand product line
You can't show at a craft fair with digital products! Again, I've been intimidated to tackle California sales taxes and managing inventory. But with all the experience I have working in retail plus mastering Excel in the corporate world, this is really a no-brainer.
I am happy to announce that I have ordered my first shipment of product from my fabulous printer in Santa Clara, and will be adding it soon to my shop! Several other pieces of the puzzle also fell into place recently, so this dream will become a reality very soon.
Establish Daily Schedule with workout & creative time
I have avoided following a "schedule" like the plague since the first day I became my own boss. After being told when I had to show up and clock out everyday, I relished in the freedom of setting my own schedule. But that's just the problem. I didn't set a schedule.
So while I've been accomplishing many of my business goals, things like working out and fitting in time to be creative have fallen through the cracks. And it's all catching up with me.
This goal is all about baby steps right now, including waking up at the same time and fitting in at least 5,000 steps every day. From there I hope to establish blocks of time to complete certain tasks like accounting as well as creative time.
Reach 700 sales on Etsy
My definition of "making it" on Etsy would be reaching 1,000 sales. While I originally made that my goal for 2016, but husband gracefully brought me off my cloud down to a more realistic number based on historical growth (I'm all about statistics, in case you were wondering). This also lines up with my financial goals for my business in 2016.
Add 200 products on Etsy
Part of this goal is about achieving my sales goal, but it's also to get my butt in gear with adding new products regularly to my shop. I'm notorious for having a great idea, sometimes even designing it, then never adding it to my shop. Case in point: this design, created in May 2015 for the Disneyland 24 Hour Party, added to my shop in January 2016. Oy.
I created a production schedule to go along with this goal, but I won't bore you with the details. Just expect lots of new seasonal products, as well as several new collections throughout the year!
Grow community of peers & followers
Finally, one of the main reasons I want to start showing at craft fairs is to see all your smiling faces! I miss helping people picking out products they love, which I got to do on a daily basis during my Paper Source/Nordstrom retail days. I hope to start interacting more with you, my lovely followers, so I can help you and get to know you more!
Plus, I realized how much I thrive by growing relationships with other small business owners. I plan to continue connecting with the amazing people I've met in my first year in California, as well as grow my network by attending my first ever conference, Craftcation, in April!!
Now that I'm thoroughly organized and amped for 2016, it's time to make these dreams a reality! Stay tuned for news about my first craft show (fingers crossed) and physical products coming to the Etsy Shop!