The Enchanted Type Story: 2016 Highlights

And so 2016 comes to a close, and we welcome a fresh and shiny New Year. One of my favorite parts of the New Year is taking a moment to reflect on the previous year's accomplishments (here are my highlights from 2015). I find it so helpful when planning my next steps forward. So without further ado, here are the highlights of 2016 for Enchanted Type!

450 customers in 9 countries

Launched first physical products

Sold at my first craft show

Total of 12 craft shows this year

Enchanted Type craft show booth setup

Community Growth


I am truly so excited for what the future holds for Enchanted Type in 2017, and a big part of that is because of all the amazing people I met or that supported me this year. Thank you to each and every one of you for an incredible 2016!

New cards for Mom, Dad & Grads

Last weekend was my first craft show at It's a Good Day Market in Murrieta, CA, and I had a blast! I debuted my new collection of cards for Mother's Day, Father's Day, New Grads and beyond. All of the new greeting cards are now available in the Etsy Shop.

Here's a peek at my booth, created with the wonderful support of my husband. The booth will be growing for my next craft show, Penelope Lane Boutique on April 30 in Long Beach, CA.

Click here to see my schedule of upcoming events. I hope to see you soon!

Enchanted Type first booth display

P.S. Mother's Day is May 8, 2016 and Father's Day is June 19, 2016. In case you were wondering :)

What is Craftcation?

I'm still basking in the creative glow that was Craftcation 2016. I went with one purpose; to meet other makers and small business owners. And wow... did I find my people!! I left the weekend with a bucket full of memories and a group of fantastic makers that I can't wait to keep in touch with. We were already planning our experiences for Craftcation 2017!

For those of you wondering, what the heck is Craftcation, and is it right for me, here's a quick synopsis of what I got from Craftcation. But you should know, I only attended a fraction of the available courses (there are 8-10 class options during each time slot). The experience is similar to those books we all used to read, Choose Your Own Adventure, where you can decide what kind of experience you have. There are classes for crocheters, quilters, bloggers, e-commerce business owners, wholesalers, and "I just wanna learn some new crafts and have a good time"-ers. And that's still only scratching the surface! I wish I could describe how amazing Craftcation was, but that's kinda what makes it amazing. Craftcation is so many wonderful things for people that like to create, especially for those who have turned it into a business.

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The best way I can think to summarize the weekend is to share the highlights. The moments that are sticking with me everyday as I move forward alone on my business journey.

  • Attending the welcome seminar and seeing how open the organizers of the event are, how willing they are to share their journey, hope and fears for their own business, and help others in their own journeys. They truly set the tone for an incredibly welcoming and warm environment.
  • Meeting a few fellow Craftcationers on Day 1 who were also attending the event alone, and becoming instant friends. From mai tais and leather tacos to wandering the halls of the Marriott to the Twilight Zone, I never expected to meet people so open to spending their Craftcation weekend with me.
  • Listening to one of my idols, Emily McDowell, speak on opening night about her crazy business adventure. Then talking to her about how she ended up started her own company after leaving the advertising world (just like me) while trying not to fan-girl too hard. The icing on the cake was nerding out with her head of sales, Charlie Wright, about musicals and guerilla marketing (I still think the ambulance is a good idea, for the record) and how there's no such thing as an overnight success. I will see you at the National Stationery Show one year!
  • Meeting Lela Barker and Shannon Miller from Lucky Break Consulting and laughing late into the night, every night, at the hotel bar. You ladies are my kind of people. Then I attended one of Lela's seminars on branding and holy moly was it an awakening! She took me to church with her passion and jam-packed knowledge sharing. She opened my eyes to a whole world of possibilities that I've never even considered. For anyone with questions about wholesale, pricing or branding, check out Lucky Break Consulting. They are the real deal!

I'm still only scratching the surface of my experience at Craftcation, but I can tell you it was truly life-changing. I rediscovered my fire, my reason for making. I discovered a whole new world of possibilities for my business, and that it's OK to make your own path that's right for you. If you're unsure if Craftcation is right for you, or if it's the right time for your business, I can assure you. Don't wait. Now is the right time. You won't regret it.

Making Dreams a Reality in 2016

Goal setting for the new year is overwhelming. You read about why it's so important, and see all these other people you admire creating perfect, awesome goals. And I really do like the planning & goal-setting part of running my business. Despite my best intentions, the last two years have lacked focus in achieving what I set out to accomplish at the beginning of each year.

So on January 1st, I started outlining exactly what I wanted to accomplish, making sure my goals were S.M.A.R.T. (that's Specific, Measurable, Attainable, Relevant and Time-based for those unfamiliar). But every time I started to write this post, I found a reason to change my goals. I was paralyzed by fear of not making the "perfect" goal. I was suffering from:

Shiny Object Syndrome.

Wow, her calligraphy is so beautiful! I should devote a goal to just practicing my handwriting!

Geez, look how successful she's been selling X! I should add a similar product to my offerings!

OMG she has so many Etsy sales! Maybe I should be focusing my energy on XYZ...

You get the idea.

To help avoid Shiny Object Syndrome (also in the same family as FOMO-Fear Of Missing Out), I have outlined my goals, printed, and posted them directly behind my monitor so I look at them every single day. I went a step further, thanks to a tip from Heart Love Always, and outlined the first 3 steps for each goal, along with a completion date. These are the goals that are important to me and my dreams for Enchanted Type. I don't want to be distracted by the dreams of someone else when it could take away from my own dreams.

To add further accountability, I'm excited/nervous to share them all with you, my biggest fans!

Enchanted Type 2016 Goals

Show at 3+ Craft Fairs

This has been something that has always intimidated me. After quietly attending several shows in the last year, I'm ready to take the leap and apply for my first show! I'm hoping to show at a few of my favorite craft shows in the spring, then have a strong showing for the 2016 Holiday Season. Applications are starting to open, so this is already in action!

Start selling physical products + expand product line

You can't show at a craft fair with digital products! Again, I've been intimidated to tackle California sales taxes and managing inventory. But with all the experience I have working in retail plus mastering Excel in the corporate world, this is really a no-brainer.

I am happy to announce that I have ordered my first shipment of product from my fabulous printer in Santa Clara, and will be adding it soon to my shop! Several other pieces of the puzzle also fell into place recently, so this dream will become a reality very soon.

Establish Daily Schedule with workout & creative time

I have avoided following a "schedule" like the plague since the first day I became my own boss. After being told when I had to show up and clock out everyday, I relished in the freedom of setting my own schedule. But that's just the problem. I didn't set a schedule.

So while I've been accomplishing many of my business goals, things like working out and fitting in time to be creative have fallen through the cracks. And it's all catching up with me.

This goal is all about baby steps right now, including waking up at the same time and fitting in at least 5,000 steps every day. From there I hope to establish blocks of time to complete certain tasks like accounting as well as creative time.

Reach 700 sales on Etsy

My definition of "making it" on Etsy would be reaching 1,000 sales. While I originally made that my goal for 2016, but husband gracefully brought me off my cloud down to a more realistic number based on historical growth (I'm all about statistics, in case you were wondering). This also lines up with my financial goals for my business in 2016.

Add 200 products on Etsy

Part of this goal is about achieving my sales goal, but it's also to get my butt in gear with adding new products regularly to my shop. I'm notorious for having a great idea, sometimes even designing it, then never adding it to my shop. Case in point: this design, created in May 2015 for the Disneyland 24 Hour Party, added to my shop in January 2016. Oy.

To be fair, I did add the design to my  RedBubble shop  in May... so I could order our shirts...

To be fair, I did add the design to my RedBubble shop in May... so I could order our shirts...

I created a production schedule to go along with this goal, but I won't bore you with the details. Just expect lots of new seasonal products, as well as several new collections throughout the year!

Grow community of peers & followers

Finally, one of the main reasons I want to start showing at craft fairs is to see all your smiling faces! I miss helping people picking out products they love, which I got to do on a daily basis during my Paper Source/Nordstrom retail days. I hope to start interacting more with you, my lovely followers, so I can help you and get to know you more!

Plus, I realized how much I thrive by growing relationships with other small business owners. I plan to continue connecting with the amazing people I've met in my first year in California, as well as grow my network by attending my first ever conference, Craftcation, in April!!


Now that I'm thoroughly organized and amped for 2016, it's time to make these dreams a reality! Stay tuned for news about my first craft show (fingers crossed) and physical products coming to the Etsy Shop!

What dreams are you planning to make a reality in 2016?

The Enchanted Type Story: 2015 Highlights

2015 is coming to an end... but before we jump into the new year, let's look back at all the adventures from the last year. And 2015 was a big year for Enchanted Type! Not only did I launch several new collections, but I also rebranded to become Enchanted Type. Here's a quick recap of my highlights from 2015!

59 customers in 4 different countries

Enchanted Type Customer Locations in 2015

New collections launched

New brand & website launched on October 26, 2015

Are you the Enchanted Type?

Blog readers from 46 countries

Enchanted Type Wordpress Blog Readers in 2015

Thank you for being a part of the Enchanted Type story in 2015. I can't wait to share what I have in store for 2016!