What is Craftcation?

I'm still basking in the creative glow that was Craftcation 2016. I went with one purpose; to meet other makers and small business owners. And wow... did I find my people!! I left the weekend with a bucket full of memories and a group of fantastic makers that I can't wait to keep in touch with. We were already planning our experiences for Craftcation 2017!

For those of you wondering, what the heck is Craftcation, and is it right for me, here's a quick synopsis of what I got from Craftcation. But you should know, I only attended a fraction of the available courses (there are 8-10 class options during each time slot). The experience is similar to those books we all used to read, Choose Your Own Adventure, where you can decide what kind of experience you have. There are classes for crocheters, quilters, bloggers, e-commerce business owners, wholesalers, and "I just wanna learn some new crafts and have a good time"-ers. And that's still only scratching the surface! I wish I could describe how amazing Craftcation was, but that's kinda what makes it amazing. Craftcation is so many wonderful things for people that like to create, especially for those who have turned it into a business.

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The best way I can think to summarize the weekend is to share the highlights. The moments that are sticking with me everyday as I move forward alone on my business journey.

  • Attending the welcome seminar and seeing how open the organizers of the event are, how willing they are to share their journey, hope and fears for their own business, and help others in their own journeys. They truly set the tone for an incredibly welcoming and warm environment.
  • Meeting a few fellow Craftcationers on Day 1 who were also attending the event alone, and becoming instant friends. From mai tais and leather tacos to wandering the halls of the Marriott to the Twilight Zone, I never expected to meet people so open to spending their Craftcation weekend with me.
  • Listening to one of my idols, Emily McDowell, speak on opening night about her crazy business adventure. Then talking to her about how she ended up started her own company after leaving the advertising world (just like me) while trying not to fan-girl too hard. The icing on the cake was nerding out with her head of sales, Charlie Wright, about musicals and guerilla marketing (I still think the ambulance is a good idea, for the record) and how there's no such thing as an overnight success. I will see you at the National Stationery Show one year!
  • Meeting Lela Barker and Shannon Miller from Lucky Break Consulting and laughing late into the night, every night, at the hotel bar. You ladies are my kind of people. Then I attended one of Lela's seminars on branding and holy moly was it an awakening! She took me to church with her passion and jam-packed knowledge sharing. She opened my eyes to a whole world of possibilities that I've never even considered. For anyone with questions about wholesale, pricing or branding, check out Lucky Break Consulting. They are the real deal!

I'm still only scratching the surface of my experience at Craftcation, but I can tell you it was truly life-changing. I rediscovered my fire, my reason for making. I discovered a whole new world of possibilities for my business, and that it's OK to make your own path that's right for you. If you're unsure if Craftcation is right for you, or if it's the right time for your business, I can assure you. Don't wait. Now is the right time. You won't regret it.

Making Dreams a Reality in 2016

Goal setting for the new year is overwhelming. You read about why it's so important, and see all these other people you admire creating perfect, awesome goals. And I really do like the planning & goal-setting part of running my business. Despite my best intentions, the last two years have lacked focus in achieving what I set out to accomplish at the beginning of each year.

So on January 1st, I started outlining exactly what I wanted to accomplish, making sure my goals were S.M.A.R.T. (that's Specific, Measurable, Attainable, Relevant and Time-based for those unfamiliar). But every time I started to write this post, I found a reason to change my goals. I was paralyzed by fear of not making the "perfect" goal. I was suffering from:

Shiny Object Syndrome.

Wow, her calligraphy is so beautiful! I should devote a goal to just practicing my handwriting!

Geez, look how successful she's been selling X! I should add a similar product to my offerings!

OMG she has so many Etsy sales! Maybe I should be focusing my energy on XYZ...

You get the idea.

To help avoid Shiny Object Syndrome (also in the same family as FOMO-Fear Of Missing Out), I have outlined my goals, printed, and posted them directly behind my monitor so I look at them every single day. I went a step further, thanks to a tip from Heart Love Always, and outlined the first 3 steps for each goal, along with a completion date. These are the goals that are important to me and my dreams for Enchanted Type. I don't want to be distracted by the dreams of someone else when it could take away from my own dreams.

To add further accountability, I'm excited/nervous to share them all with you, my biggest fans!

Enchanted Type 2016 Goals

Show at 3+ Craft Fairs

This has been something that has always intimidated me. After quietly attending several shows in the last year, I'm ready to take the leap and apply for my first show! I'm hoping to show at a few of my favorite craft shows in the spring, then have a strong showing for the 2016 Holiday Season. Applications are starting to open, so this is already in action!

Start selling physical products + expand product line

You can't show at a craft fair with digital products! Again, I've been intimidated to tackle California sales taxes and managing inventory. But with all the experience I have working in retail plus mastering Excel in the corporate world, this is really a no-brainer.

I am happy to announce that I have ordered my first shipment of product from my fabulous printer in Santa Clara, and will be adding it soon to my shop! Several other pieces of the puzzle also fell into place recently, so this dream will become a reality very soon.

Establish Daily Schedule with workout & creative time

I have avoided following a "schedule" like the plague since the first day I became my own boss. After being told when I had to show up and clock out everyday, I relished in the freedom of setting my own schedule. But that's just the problem. I didn't set a schedule.

So while I've been accomplishing many of my business goals, things like working out and fitting in time to be creative have fallen through the cracks. And it's all catching up with me.

This goal is all about baby steps right now, including waking up at the same time and fitting in at least 5,000 steps every day. From there I hope to establish blocks of time to complete certain tasks like accounting as well as creative time.

Reach 700 sales on Etsy

My definition of "making it" on Etsy would be reaching 1,000 sales. While I originally made that my goal for 2016, but husband gracefully brought me off my cloud down to a more realistic number based on historical growth (I'm all about statistics, in case you were wondering). This also lines up with my financial goals for my business in 2016.

Add 200 products on Etsy

Part of this goal is about achieving my sales goal, but it's also to get my butt in gear with adding new products regularly to my shop. I'm notorious for having a great idea, sometimes even designing it, then never adding it to my shop. Case in point: this design, created in May 2015 for the Disneyland 24 Hour Party, added to my shop in January 2016. Oy.

To be fair, I did add the design to my  RedBubble shop  in May... so I could order our shirts...

To be fair, I did add the design to my RedBubble shop in May... so I could order our shirts...

I created a production schedule to go along with this goal, but I won't bore you with the details. Just expect lots of new seasonal products, as well as several new collections throughout the year!

Grow community of peers & followers

Finally, one of the main reasons I want to start showing at craft fairs is to see all your smiling faces! I miss helping people picking out products they love, which I got to do on a daily basis during my Paper Source/Nordstrom retail days. I hope to start interacting more with you, my lovely followers, so I can help you and get to know you more!

Plus, I realized how much I thrive by growing relationships with other small business owners. I plan to continue connecting with the amazing people I've met in my first year in California, as well as grow my network by attending my first ever conference, Craftcation, in April!!


Now that I'm thoroughly organized and amped for 2016, it's time to make these dreams a reality! Stay tuned for news about my first craft show (fingers crossed) and physical products coming to the Etsy Shop!

What dreams are you planning to make a reality in 2016?

Are you the Enchanted Type?

Welcome to Enchanted Type! I am SO excited that you are here for the latest adventure.

The Enchanted Type is a resource filled with tutorials, inspiration and printable stationery for enchanted celebrations. My mission is to create a place where you can celebrate who you are, discover what inspires you to chase your dreams, and find moments that make you smile.

So you may be wondering... am I the Enchanted Type?

Are you enchanted by stories of the past and inspired to share them in your daily life? Do you love fairy tales and fandoms but have a modern classic style? Are you always searching for affordable ways to celebrate today?

The Enchanted Type

Enchanted Type designs are inspired by the stories from your childhood, updated for the dreamers of today. Here you will find inspiration and advice for your next fairy tale party, or adventure to Disneyland.

You know you’re the Enchanted Type if you love to dream big, find inspiration in the world around you, and celebrate moments big and small.

Enchanted Type is about so much more than stationery. It's about embracing the light when you are surrounded by darkness. It's about decorating for every holiday in a town full of grinches. It's about believing in magic and make believe and that dreams really do come true. 

On a personal note, Enchanted Type is my way to survive in a world full of naysayers and non-believers. I have always been the cheermeister who eagerly volunteered to decorate the office, just to bring a little joy into everyone's day. After pouring my heart into every project I worked on and hearing "Elaina you just care too much" one too many times, I realized corporate life wasn't for me. And that was when Enchanted Type was born!

Why I Decided to Rebrand my Business

If you're not familiar with my previous adventure, I started my graphic design business back in February 2014 as Elaina Lynn Design. When I started my design business, I was only certain about three things: that I loved weddings, designing stationery and that I wanted to help people. I've realized during my first year in business that by trying to help everybody, I was helping nobody. So I refocused my vision for the business in order to better help the people that I knew I could help the most: Dreamers. 

After working with bridal parties as a wedding planner and helping people create their own invitations at a popular stationery store, I fell in love with the world of stationery design. When I was picking out my wedding invitations and paper goods, I couldn’t find a modern design that incorporated my love of fantasy, fairy tales and Disney. So I made my own! That’s when I realized what was missing from the stationery world: Affordable, easy-to-use stationery for the Modern Dreamer. With my background in graphic design from college and my experience in the wedding industry, I set out to create stationery that made people smile.

Where I Went Wrong

But as I started out, I got so hung up on what everyone else was doing that a big problem started: my designs became generic. My designs were for anyone, and therefore, for no one. I realized the error of my ways within the last few months, which is when I decided to focus my business on a very specific niche.

As a lifelong lover of fandoms, I realized I have the unique perspective to help other Dreamers design stationery for their wedding or event. I love bringing my modern, colorful style to classic, beloved stories to create a whole new vision that winks to the past.  My design style can be described as modern meets magical. You'll see this in my custom 2D icons that are modern with a retro flair, or when I share magical photos from my adventures. I draw inspiration from other dreamers like Walt Disney, Beatrix Potter and J.K. Rowling, but I love adding my own twist.

As a part of my rebranding process, I have switched my website address to EnchantedType.com and moved from Wordpress to Squarespace. With this move, I will be able to host my online storefront right here on this website. For now, you can still find my printable products in my Etsy Shop.

What to Expect From Enchanted Type

  • More holiday printables and DIY projects in the Journal
  • The option to choose printed-for-you products
  • Plus new stationery designs to help you celebrate today

I look forward to sharing the next part of my adventure with you. Thanks for being a part of the journey!

Launch Date + Q3 2015 Goals

There's been so much going on behind-the-scenes over here that I missed the beginning of the Third Quarter! But goal setting is super important to me; I couldn't let this post pass by. I also have some exciting news about this week at the bottom of the post! Third Quarter Goal Setting for small business

Before I jump in, I wanted to take a moment to celebrate my Second Wedding Anniversary with husband. We have been so, so busy since moving to California last October that we haven't been able to celebrate much together. When you are both in a place of building your careers, it can be hard to be there for each other all the time. Combined with constant travel (business and otherwise), we are both ready to slow things down and focus on building our lives together in our new home. That's why one of my goals is to spend more time together (instead of giving in to my nocturnal habits...).

So today, in the midst of a huge week for my business, we are taking time to try the Alfresco Tasting Terrace at Disney California Adventure. It's one place neither of us have been, and I can't wait to experience it together. You can read more about our very Disney wedding anniversary last year here. Happy Anniversary to my adventure partner, I can't wait to see what the future holds!

2nd Quarter Goals:

  • Add 10 new products to my Etsy shop every month This goal was wildly off-base. I never want to be known for throwing out content just to put out content. Quality over quantity will always be an important value of mine. However, with the time I've taken to develop the latest collection, I anticipate future collections moving through production more quickly! I'm really excited to get more designs up in the Etsy shop, but I'm changing this goal to be more realistic with my other priorities.
  • Be intentional with social media & promotions Yes! I've spent a lot of time the last few months developing my voice and style on Instagram and Twitter. You can also find me on Facebook interacting in several Groups, and on Pinterest contributing to a few group boards. These are secondary outlets right now; I really love the connections I'm making on Instagram and Twitter!
  • Watch one CreativeLive course or other webinar a month I still love doing this, it reminds me to stay a part of a community for support. I've been spending more time on Periscope (@elainalynn) watching live streams from some of my favorite ladypreneurs.
  • Visit Disneyland every week Close! I held myself to a standard of grace, not perfection on this one last quarter with the high volume of travel and out-of-town visitors we hosted! I'm excited that this quarter will be a little quieter in terms of travel, and find myself craving a trip to the parks once a week again.
  • Create engaging content for my blog every week Yes! Things were a bit lighter in the end of May/June time period than I would have liked, but I made the most of celebrating the Disneyland 24 Hour Party and enjoying our summer travel and guests. As I get more and more clear on how I can best serve you awesome Dreamers, I'm coming up with lots of exciting ideas for new content!

3rd Quarter Goals

  • Create one complete collection every month
  • Be intentional with social media & promotions
  • Participate in online communities like CreativeLive, Periscope or other webinars
  • Visit Disneyland every week
  • Create engaging content for my blog every week
  • Adjust schedule to coordinate with my co-worker (aka husband!)

What you can expect in Quarter 3 from Elaina Lynn Design:

  • More Disney-inspired mood boards My obsession with Disney theming is deep. I love finding these details throughout the parks and tying them together with a compatible color scheme. I use these boards when developing a new collection. I hope you have been getting inspired as well!
  • More free downloads available to Adventure Club members In case you missed it, the August newsletter just went out with the Disney Day Planner, plus a special version to keep track of FastPass+ reservations at Walt Disney World! I have lots more exciting ideas for free content coming soon that you won't want to miss. Newsletters go out once a month with links to free downloads, coupon codes for the Etsy store and exclusive sneak peeks of new designs! Click here to join the adventure.
  • Themed Printable Party Kits Complete with invitations, thank you notes, and easy ways to tie in the theme throughout the party. I'll be sharing some tutorials here on the blog on how to use the collections to decorate any type of party.

Printable Party Kit Launch Date

In fact, I am excited to announce today the official launch date of the first collection, inspired by The Little Mermaid! Check back this Thursday, August 6th, for the first printable party kit debut! There may be some exclusive content going out... so make sure to join the celebration!

All it takes is Faith and Trust

All it takes is faith and trust Peter Pan Disney movie In honor of National Small Business week, I wanted to share a motivational mantra that has kept me going the last few weeks. Despite wearing many hats as a small business owner, I think the most important hat is team motivator. Even if you are just a team of one, that is one awesome person that is going to make awesome things happen, you just have to believe in yourself!

... and a little bit of Pixie Dust

Around here, things have been a good crazy with lots of out-of-town guests, Etsy orders (yay!) and developing new designs. While I was working on the Princess Bridal Shower collection, I was getting hung up on my branding. I know, totally a scatterbrained thing, but I couldn't stop thinking about how my brand didn't evoke all the magic and joy that I felt.

So while I'm working on creating some new awesome products for you all, I'll also be adding a little "pixie dust" to the Elaina Lynn brand. Don't expect anything too drastic, but I hope you'll start to feel even more inspired and enchanted with the changes to come.

Keep reaching for the stars and believing in yourself Dreamers!