Enchanted Type is about so much more than stationery. It's about embracing the light when you are surrounded by darkness. It's about decorating for every holiday in a town full of grinches. It's about believing in magic and make believe and that dreams really do come true.
On a personal note, Enchanted Type is my way to survive in a world full of naysayers and non-believers. I have always been the cheermeister who eagerly volunteered to decorate the office, just to bring a little joy into everyone's day. After pouring my heart into every project I worked on and hearing "Elaina you just care too much" one too many times, I realized corporate life wasn't for me. And that was when Enchanted Type was born!
Why I Decided to Rebrand my Business
If you're not familiar with my previous adventure, I started my graphic design business back in February 2014 as Elaina Lynn Design. When I started my design business, I was only certain about three things: that I loved weddings, designing stationery and that I wanted to help people. I've realized during my first year in business that by trying to help everybody, I was helping nobody. So I refocused my vision for the business in order to better help the people that I knew I could help the most: Dreamers.
After working with bridal parties as a wedding planner and helping people create their own invitations at a popular stationery store, I fell in love with the world of stationery design. When I was picking out my wedding invitations and paper goods, I couldn’t find a modern design that incorporated my love of fantasy, fairy tales and Disney. So I made my own! That’s when I realized what was missing from the stationery world: Affordable, easy-to-use stationery for the Modern Dreamer. With my background in graphic design from college and my experience in the wedding industry, I set out to create stationery that made people smile.
Where I Went Wrong
But as I started out, I got so hung up on what everyone else was doing that a big problem started: my designs became generic. My designs were for anyone, and therefore, for no one. I realized the error of my ways within the last few months, which is when I decided to focus my business on a very specific niche.
As a lifelong lover of fandoms, I realized I have the unique perspective to help other Dreamers design stationery for their wedding or event. I love bringing my modern, colorful style to classic, beloved stories to create a whole new vision that winks to the past. My design style can be described as modern meets magical. You'll see this in my custom 2D icons that are modern with a retro flair, or when I share magical photos from my adventures. I draw inspiration from other dreamers like Walt Disney, Beatrix Potter and J.K. Rowling, but I love adding my own twist.
